Task
Visual Identity Project
Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company did a visual brand identity refresh in 2024 ignited by the launch of a new Digital Experience that coincided with this years SKO.
We designed a brand lookbook to introduce and articulate the company's new visual identity crafted by Hugo & Cat. This lookbook served as a key resource for internal design teams and external vendors, showcasing how to bring the refreshed brand to life.
Role : Art Director
Company: Sitecore
Agency: Hugo & Cat
Category : Experience Design Brand Identity
Industry : Software Services
