Task
Global Campaign - Organic and Paid Social
Ketchum works with Booking.com, the world’s largest travel booking platform. During the 2022 Superbowl, we partnered with them to support Organic and Paid social channels by introducing a giveaway contest before and during the Super Bowl. The winners received a free trip to any location in the world by using the hastag #SendMeThere
Our outreach resulted in 30 million impressions and 6 million engagements on social media across 30 countries and over 20,196 site visits and +300 bookings
Role : Associate Creative Director
Agency: Ketchum
Client: Booking.com
Category : Advertising
Industry : Travel
