Task
When we started the project, Rockport looking to reposition its newest product line to engange a younger audience than they tradicionally would. Our challenge was now to translate this new messaging into creative executions for both a general brand campaign, as well as creative supporting the launch with the new Porduct headline 'Made for movers'. Finding a consistent way to engage the 2 audiences (old and new) was critical.
Date : Fall, 2017
Client Name : The Fantastical
Category : Art Direction / Advertising
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