When we started the project, Gregory Packs had recently completed a branding project that resulted in a comprehensive Brand Positioning guide. Our challenge was now to translate this document into creative executions for both a general brand campaign, as well as creative supporting the launch of the Aerolon Series. Gregory is also in the process of evolving its products to include everyday lifestyle bags, in addition to the highly technical packs the brand is known for. Finding a consistent way to tell the Gregory story between the two was critical.
Date : Fall, 2016
Client Name : The Fantastical