About
Ketchum works with Booking.com, the world’s largest travel booking platform. During the 2022 Superbowl, we partnered with them to support Organic and Paid social channels by introducing a giveaway contest before and during the Super Bowl. The winners received a free trip to any location in the world by using the hastag #SendMeThere
Our outreach resulted in 30 million impressions and 6 million engagements on social media across 30 countries and over 20,196 site visits and +300 bookings
Task
Global Campaign - Organic and Paid Social
Date : 2022
Client Name : Ketchum
Category : Advertising
Industry : Travel
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